In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modem businesses have been following his lead, with more tactics (策略).
One tactic includes where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, the women's shoe section is generally next to the women's cosmetics (化妆品) section, while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.
Besides, businesses seek to attractive customers' senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan(煽动) the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.
When it comes to the selling of houses, businesses also use highly rewarding（优惠）tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The immediate view of water on both levels helped sell these $10 million houses.
1. Why do stores usually display fruits and vegetables in the first section?
A. To show they are high quality foods. B. To help sell junk food. C. To sell them at discount prices. D. To save customers time.
2. According to Paragraph 3, which of the following encourages customers to buy?
A. Filling the store with the smell of fresh bread
B. Opening the store early in the morning.
C. Displaying British wines next to French ones.
D. Inviting customers to play music.
3. What is the California builder's story meant to prove?
A. A good first impression increases sales.
B. The house structure is a key factor customers consider.
C. The more costly the house is, the better it sells.
D. An ocean view is much to the customers' taste.
4. What is the main purpose of the passage?
A. To show dishonest business practices.
B. To explain how businesses turn people into their customers.
C. To introduce how businesses have grown from the past.
D. To report researches on customer behavior.
Dad had a green comb. He bought it when he married Mum. Every night, he would hand me his 5 and say, "Good girl, help Daddy clean it，OK?"
I was 6 to do it. At age five, this boring task brought me such 7 . I would excitedly turn the tap 8 and brush the comb carefully. Satisfied that I'd done a good job, I would happily return the comb to Dad. He would 9 affectionately(慈祥地) at me and place the comb on his wallet.
Two years later, Dad started his own 10 , which wasn't doing so well. That was when things started to 11 . Dad didn't come home as early and as much as he used to. Mum and I became 12 with him for placing our family in trouble. With 13 passing, an uncomfortable silence grew between us.
After my graduation, Dad's business was getting back on track. On my 28th birthday, Dad came home 14 . As usual, I helped him carry his bags into his study. When I turned to leave, he said, "Hey, would you help me 15 my comb?" I looked at him a while, then 16 the comb and headed to the sink.
It hit me then: why, as a child, 17 Dad clean his comb was such a pleasure. That routine meant Dad was home early to 18 the evening with Mum and me. It 19 a happy and loving family.
1 passed the clean comb back to Dad. He smiled at me and 20 placed his comb on his wallet. But this time, I noticed something 21 . Dad had aged. He had wrinkles next to his eyes when he smiled, 22 his smile was still as 23 as before, the smile of a father who just wanted a good 24 for his family.
5. A. brush B. bag C. wallet D. comb
6. A. pleased B. annoyed C. comfortable D. shy
7. A. pain B. joy C. sadness D. courage
8. A. on B. out C. over D. in
9. A. laugh B. stare C. smile D. shout
10.A. journey B. Family C. business D. task
11. A. form B. progress C. change D. improve
12. A. strict B. satisfied C. delighted D. mad
13.A. comfortable B. time C. patience D. speed
14. A. hardly B. sometimes C. early D. often
15. A. keep . sharpen C. repair D. clean
16. A. threw B. dropped C. took D. handed
17. A. Hearing B. watching C. letting D. helping
18. A. spend B. find C. lose D. waste
19. A. Supported B. affected C. broke D. meant
20. A. carefully B. firmly C. hurriedly D. easily
21. A. urgent B. different C. exciting D. Interesting
22. A. yet B. for C. or D. so
23. A. pure B. happy C. heartwarming D. serious
24. A. education B. origin C. life D. reputation
Successful students are highly motivated by an inner drive to study well. They have a specific career goal in mind. 25 So they form their own good study habits, plan ahead and stick to their study timetable on their own initiative(主动权).
If you want to be a successful student, motivate yourself and know that it is only you who are responsible for your study. There are some great ways to improve your motivation.
· You should write down your educational goals, which makes them become clear.
· Imagine your success. Experience the feeling of reaching your particular goal.
·Look for advice and study opportunities from the good students in your class.
Successful students tend to study hard. They pay attention to class as well as taking notes. 27 Outside class they find a quiet study place to study, because they know that academic life comes before their social life.
Set your goals. After setting goals it is important to write them down for many reasons.
· Goals that aren't written are only wishes.
· It helps you make a commitment(承诺) to yourself.
· No one wants to regret not doing something they could have done.
Successful students manage their time well by setting up weekly timetable. They make the best use of their study time and find a quiet place and study there every day. 29 Most of the suggestions mentioned above can improve your motivation.
• They arrive at the classroom early and sit in the front.
• Give yourself rewards. Each time you complete a lesson, do something special for yourself.
C. It gives you a way to see your progress.
D. They make study time productive and not necessarily long.
E. You will be proud of yourself when you achieve success.
F. They know that they are responsible for their success or failure.
G. When you set your goals, make sure that your goals are specific and realistic.
It's been a month when I came to this new school and I really want share with you some of the problems I have been experiencing.
As I tell you last time, I made three new friend here. We hang out together during lunch and after school. We've been spending a lot of time sing in karaoke bars. It's been three Saturdays now and it real costs me many. And I started to see this as a time-wasting activity! In fact, I don't like to go anymore, so I'm afraid I'll lose their friendship. What do you think I should do? If you are me, would you talk to them?
Please help with me and give me some advice.
5-9 DABAC 10-14 CCDBC 15-19 DCDAD 20-24 ABACC
It's been a month when I came to this new school and I really want∧ share with you some
of the problems I have been experiencing.
As I tell you last time, I made three new friend here. We hang out together during lunch and
after school. We've been spending a lot of time sing in karaoke bars. It's been three Saturdays
now and it real costs me many. And I started to see this as a time-wasting activity! In fact, I
don't like to go anymore, so I'm afraid I'll lose their friendship. What do you think I should do? If
you are me, would you talk to them?
Please help with me and give me some advice.